This might be hard to believe, but the very first blog was published on the internet in 1994, nearly 25 years ago! The popularity of blogs has been steadily climbing every since. As of 2017, there were an estimated 440 million blogs on just Tumblr, Squarespace, and WordPress alone. Blogs have become integral to what we know of the modern internet. So that being said, why should you start a business blog? Well for one, they don't require a huge investment of money or timeand can be an incredibly effective marketing tool, if done correctly. Secondly, with so much of total internet traffic coming from blogs alone, you could be missing out on a huge amount of potential traffic by not blogging. So what are you waiting for? Keep reading for everything you need to know to get started.
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1.Choose the Appropriate Platform
Choosing the best platform for your blog is going to depend on several factors; What kind of layout and look you're going for, how design savvy you are, and whether you want something free and easy or costly and complex. Here's the top 10 best platforms to get started.
Squarespace is a great option if you want to incorporate your organizations' website and blog into one. Squarespace does come with a yearly cost for your domain but they also have many excellent clean and beautiful free design options. WordPress is slightly more text friendly if you foresee your posts to be on the wordy side. (See what I did there?)
2. DIY Design or Hire a Pro
Devising a look for your blog is an extremely important element of the process that should not be overlooked. if you already have a brand image and voice, you absolutely want your blog to be a continuation of that. Your brand should be immediately recognizable to those who already follow and support you. If you have the budget but are short on design skills, we definitely recommend hiring a professional and getting it done right. It will save you time and headaches in the long run. Plus, there are many low cost options available that won't break the bank.
However, if you've got an artistic left brained design genius on your team, this is an excellent opportunity to let them flex their creative muscles. Plus, using an in house designer thatsfamiliar with the company will ensure the final product remains consistent with your brand.
3. Determine Topics and Content
Determining what kind of content to publish is trickier than it sounds and is something you should spend a fair amount of time brainstorming on. You will need to consider several factors. Ask yourself who is going to be reading this blog? Will it be published on social media? It's crucial that your blog add something to your marketing strategy, blogging for blogging's sake is just a waste of time. It should work cohesively along side your existing marketing strategy. But most importantly, your content must be useful and informative. You have to give your readers a reason to keep coming back.
4. Write and Post Regularly
One of the best ways to gain a loyal following is to create a predictable schedule for posting content. If you always post new content on Fridays at noon, your readers will begin to see that pattern and, hopefully, look forward to seeing what new content you put out each week.
Additionally, the more high quality content you had to your site, the further up the page ranks your site will climb. Google's algorithm is highly complex and hard to decipher for most people. But you really only need to know a few key steps to get moved to the first page of a search. First, you have to have engagement on your site. Comments, likes and shares will all increase your page ranking. And second, you have to have a ton of content. Quality is key. So be patient, this will take some time.
5.Promote On Social Media
Don't be shy about unabashedly sharing and promoting your blog on your website and social media pages. After all, what's the use of all the hard work you put into your blog if no one even knows its there? Build up a little hype by setting a launch date for your new blog, and sticking to it. This will create anticipation and excitement and draw users to your site. Once it goes live, be sure to always share new posts on social media to let users know you've got fresh content to read.
So there you have it. Blogging for business isn't as scary as it sounds. Just follow these 5 steps and you'll be on your way to blogging fame!
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